Northwinds Menu
Menu redesign and logo refresh for a local restaurant. Focused on hierarchy, usability, and adding warm color to an existing black-and-white identity. Custom vectors guide the eye and add visual energy throughout.
Branding
Promo Postcards
Promotional postcard designs created for a local design company. Balanced personal style with existing brand image while ensuring product names and numbers remained easy for customers to find.
Print
Statefarm Billboard
A beginner typography project exploring how a concept fits within an existing brand's identity. Created in Adobe Illustrator and Photoshop, matching Statefarm's established typeface and visual language.
Print
Pawmade Packaging
Elevated pet product packaging built around custom pet portrait illustrations and vector icons. Designed to appeal to quality-conscious pet owners through refined typography and a high-end brand voice.
Packaging
Ride Adventures Ad Campaign
Full branding campaign for an existing company, including a modernized logo, vouchers, and flyers. Maintained a rugged yet elevated brand identity with clear consistency across all materials.
Campaign
Pawsitively Pampered
Branding guide, poster, and business cards for a mock client-designer project. Balanced playful and luxurious through typography, icons, and color — using the logo paw icons as a repeating background pattern.
Branding
Camellia Bottle Label
Bottle packaging and table tent for a fictional organic tea brand. Features original digital illustrations and nature-inspired branding to reflect the company's environmentally conscious values.
Packaging
